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ABOUT AVEDA
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota. Whether you're new to Aveda or looking for a new experience, find our most popular, award-winning and recommended products or check out what's new.
www.Aveda.com

Purerology comprehensive color care system for all types of hair.
Free radicals are highly unstable molecules that attack hair follicles and colour pigments, compromising hair health and colour vibrancy. Pureology’s exclusive AntiFadeComplex® contains a blend of potent antioxidants and full spectrum UVA/UVB sunscreens to protect colour from free radicals.
ZERO SULFATE® SHAMPOOS
Surfactants are an essential part of a shampoo’s cleansing system, but common surfactants, known as sulfates, can fade colour vibrancy. To gently cleanse without stripping colour, our ZeroSulfate® shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar to deliver a rich lather and help optimize colour retention.
100% Vegan Ingredients
Pureology combines the best of nature with advanced technology to ensure pure performance and radiant colour, and our products are made without animal products or by-products.
Organic Botanicals
We are committed to developing naturally-based formulas infused with organic botanicals harvested from plants grown without the use of synthetic pesticides or chemicals.
Consentrated Formulas for Pure Indulgence
Indulge in the ultimate multi-sensory experience with highly concentrated formulas bursting with superior ingredients that deliver up to 80 shampoos—two times more than other shampoos. Our rich lathers, featherlight textures, and decadent masques surround the senses with aromatic essences, creating a luxurious experience and incredible results. Colour-treated hair is silky soft with dramatically improved condition and remarkable shine.

Who... is Alterna?



Goldwell Color System
Goldwell Professional Hair Color & Salon Treatments: Achieve the color results you want with Goldwell’s award winning, high-performance permanent and demi-permanent color, care, and maintenance products
DuelSenses
Goldwell DualSenses creates results you can see and feel with six clearly structured segments. Innovative Instant Microfluid Technology. New dualsenses is the perfect choice for those expecting more from a haircare line. It makes hair not only immediately look but also immediately feel better. It is perfectly suited to different hair types and is uncomplicated and efficient in usage:
Color: for normal to fine, color-treated hair in need of color protection
Color Extra Rich: for normal to thick, color-treated hair in need of color protection
Rich Repair: for dry, damaged hair in need of repair
http://www.goldwell-northamerica.com/site/









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